Last Wednesday I received an email from Chris Staten. Chris is an editor at Draft magazine. He asked me to respond to a few, simple questions about my public beer persona for an article that he was putting together. I didn’t think much about it, was happy to respond and help, and shot-off some quick answers a couple of days later. Given the relatively trivial nature of the request (and my associated fairly simple response), I was more than a little surprised to see his article on Monday of this week. It was completely dedicated to me and what I have to say about beer.
I don’t know Chris, and in fact the only time I had ever encountered him was when he wrote a Session 79 post when I was hosting earlier this fall. When I read that post of his I wasn’t that impressed, and I said as much in my round-up post. Draft magazine has also been off my radar for a number of years (over 6, in fact). I only ever bought one copy of the magazine, the Jan/Feb 2007 issue with Mike & Mike on the cover. I still have that magazine, and I dragged it from the depths of the bookcase to check to see if my memory is as good as I think it is.
I seemed to remember vowing not to buy Draft again, since in my estimation it was a lifestyle magazine for young men, and not a serious beer publication for people of my age or my level of interest in beer. A quick glance back at the issue that I own, made me realize that my memory is just about perfect!
Rather than a serious beer article being featured on the cover, we get Mike & Mike. On page 15 we have this (that) months ‘Draft Lass’. The delightful Amy Jo Kurkendall (23) is featured, shall we say ‘prominently’. Now, don’t get me wrong, I’m as big a sucker for a pretty girl as the next man, but this lady and her chest is not something that I want in my beer magazine – there are other publications that one can purchase if that is what one is looking for. Following the delightful Amy (who certainly is delightful), we have articles on Après Ski, traveling in Vietnam, top 10 places to have a beer, a golf tournament, Kitboarding (an extreme sport, apparently), pizza, Mike & Mike from ESPN, Cowboys (and other ‘sexy’ jobs) and a guide to adventure. All of these articles have relevance to beer ranging from zero, through spurious, and ultimately on to weak. I like Mike & Mike and Amy has some obvious charms, but in 2007 Draft was most definitely not a magazine dedicated to beer – I dropped it and never picked it up again. In 2007 I was in in my early 40’s, and I would guess that even then I was about 15 years past their target demo. I have no idea if things have changed over at Draft.
So what about the content of this particular article in December of 2013?